To Adopt or Not to Adopt? The RFID Adoption Consideration by Entrepreneurs in a Purchasing Cooperative in Dutch Book Retailing

Our focus is on the agenda-setting of a purchasing cooperative aiming to have their members consider the adoption of a new logistics information system based on RFID. Adding "technology trust", we used the UTAUT model to determine the adoption intention of associated book retailers. Using structural equation modeling, data analysis shows that the original UTAUT model fits this process of agenda-setting, but two alternative models with technology trust show a better fit, indicating that performance expectancy is mediating all other factors, but "facilitating conditions". This model may therefore better work in studying collective forms of technology adoption.