Toward a marketing-oriented theory of the technology-based firm

Horst Bender, M.J. Ryan

    Research output: Book/Report › Report › Professional

    Original languageUndefined
    Place of PublicationEnschede
    PublisherUniversity of Twente, School of Management Studies
    Publication statusPublished - 1988

    Publication series

    NameWorking paper

    Keywords

    • METIS-127379

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