Towards a social exchange theory perspective on preferred customership: concept and practice

Holger Schiele, Jasper Veldman, L. Hüttinger, Niels Jaring Pulles

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Pages-
Publication statusPublished - 6 Mar 2012
Event5. Wissenschaftliches Symposium "Supply Management" des BME 2012 - Julius-Maximilians-Universität , Würzburg, Germany
Duration: 6 Mar 20127 Mar 2012
Conference number: 5

Conference

Conference5. Wissenschaftliches Symposium "Supply Management" des BME 2012
CountryGermany
CityWürzburg
Period6/03/127/03/12

Keywords

  • METIS-291211
  • IR-82778

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