Towards a social exchange theory perspective on preferred customership: concept and practice

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 6 Mar 2012
Event	5. Wissenschaftliches Symposium "Supply Management" des BME 2012 - Julius-Maximilians-Universität , Würzburg, Germany Duration: 6 Mar 2012 → 7 Mar 2012 Conference number: 5

Conference	5. Wissenschaftliches Symposium "Supply Management" des BME 2012
Country/Territory	Germany
City	Würzburg
Period	6/03/12 → 7/03/12

Cite this

@conference{b3d4f6f9d5cc43d3a6e456cb18272939,

title = "Towards a social exchange theory perspective on preferred customership: concept and practice",

author = "Holger Schiele and Jasper Veldman and Lisa H{\"u}ttinger and Pulles, \{Niels J.\}",

year = "2012",

month = mar,

day = "6",

language = "English",

note = "5. Wissenschaftliches Symposium {"}Supply Management{"} des BME 2012 ; Conference date: 06-03-2012 Through 07-03-2012",

}