Towards a Unified Theory of the New Market Realities in Cyber-Physical Design Search Spaces

Qeis Kamran; Ard Reshani; Saskia Topp

doi:10.1007/978-3-030-98040-5_2

Towards a Unified Theory of the New Market Realities in Cyber-Physical Design Search Spaces

Qeis Kamran^*, Ard Reshani, Saskia Topp

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Abstract

Many trends are shaping the future of marketing theory and the theory of the markets in the contemporary era. These trends are based on the general domi- nant shifts in value-generating phenomena within markets and the new spaces of convergence within the sociological structures of the markets. The major shifts can be described based on a general and fundamental emerging new reality of an evolu- tion from the atomistic Weltanschauung of value perception of products based on the goods-dominant-logic (GDL) towards a bits and data dominated, ubiquitously interconnected and global market of the contemporary Anthropocene age. In essence, the conglomeration of these developments is found within foundational and struc- tural societal shifts, such as; the developments of artificial intelligence (AI) and data science, a global consumer movement for sustainability, the changing global market requiring a quick response from the marketers and the limitations of tradi- tional marketing science to cope with these new challenges. The chapter addresses these issues and develops a unified theoretical framework for marketing and the new markets in the contemporary era.

Original language	English
Title of host publication	Technological Challenges
Subtitle of host publication	The Human Side of the Digital Age
Editors	Carolina Machado
Place of Publication	Cham, Switzerland
Publisher	Springer
Chapter	2
Pages	25-59
Number of pages	35
ISBN (Electronic)	978-3-030-98040-5
ISBN (Print)	978-3-030-98039-9
DOIs	https://doi.org/10.1007/978-3-030-98040-5_2
Publication status	Published - 28 Apr 2022
Externally published	Yes

Publication series

Name	Management and Industrial Engineering
Publisher	Springer
ISSN (Print)	2365-0532
ISSN (Electronic)	2365-0540

Keywords

Markets · Marketing theory · Design · Cyber-physical spaces · Service-dominant logic · Co-evolution
n/a OA procedure

Access to Document

10.1007/978-3-030-98040-5_2

Cite this

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abstract = "Many trends are shaping the future of marketing theory and the theory of the markets in the contemporary era. These trends are based on the general domi- nant shifts in value-generating phenomena within markets and the new spaces of convergence within the sociological structures of the markets. The major shifts can be described based on a general and fundamental emerging new reality of an evolu- tion from the atomistic Weltanschauung of value perception of products based on the goods-dominant-logic (GDL) towards a bits and data dominated, ubiquitously interconnected and global market of the contemporary Anthropocene age. In essence, the conglomeration of these developments is found within foundational and struc- tural societal shifts, such as; the developments of artificial intelligence (AI) and data science, a global consumer movement for sustainability, the changing global market requiring a quick response from the marketers and the limitations of tradi- tional marketing science to cope with these new challenges. The chapter addresses these issues and develops a unified theoretical framework for marketing and the new markets in the contemporary era.",

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author = "Qeis Kamran and Ard Reshani and Saskia Topp",

note = "Q. Kamran (B) · A. Reshani · S. Topp ISM-International School of Management, Dortmund, Germany e-mail: [email protected]; [email protected] {\textcopyright} Springer Nature Switzerland AG 2022 25 C. Machado (ed.), Technological Challenges, Management and Industrial Engineering, https://doi.org/10.1007/978-3-030-98040-5_2",

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Towards a Unified Theory of the New Market Realities in Cyber-Physical Design Search Spaces. / Kamran, Qeis; Reshani, Ard; Topp, Saskia.
Technological Challenges: The Human Side of the Digital Age. ed. / Carolina Machado. Cham, Switzerland: Springer, 2022. p. 25-59 2 (Management and Industrial Engineering).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

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AU - Topp, Saskia

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Towards a Unified Theory of the New Market Realities in Cyber-Physical Design Search Spaces

Abstract

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