Towards Designing a Raison D’être of Marketing in the Age of AI

Qeis  Kamran; Marcus Becker; Ard Reshani

Towards Designing a Raison D’être of Marketing in the Age of AI

Qeis Kamran^*, Marcus Becker, Ard Reshani

^*Corresponding author for this work

Product—Market Relations

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

4 Downloads (Pure)

Original language	English
Title of host publication	2021 AMA Winter Academic Conference
Subtitle of host publication	The Human Side of Marketing in the Age of Digital Transformation, Track- Marketing Strategy
Editors	Alan Malter, Stacey Menzel Baker, Subin Im
Publisher	American Marketing Association
Volume	32
ISBN (Print)	978-0-87757-009-7
Publication status	Published - 2021
Event	AMA Winter Marketing Academic Conference 2021 - Virtual Event, United States Duration: 17 Feb 2021 → 19 Feb 2021

Conference

Conference	AMA Winter Marketing Academic Conference 2021
Country/Territory	United States
Period	17/02/21 → 19/02/21

Keywords

n/a OA procedure

Cite this

@inproceedings{24710315607c40d1b08272261d14c1e1,

title = "Towards Designing a Raison D{\textquoteright}{\^e}tre of Marketing in the Age of AI",

keywords = "n/a OA procedure",

author = "Qeis Kamran and Marcus Becker and Ard Reshani",

year = "2021",

language = "English",

isbn = "978-0-87757-009-7",

volume = "32",

editor = "Alan Malter and Baker, {Stacey Menzel} and Subin Im",

booktitle = "2021 AMA Winter Academic Conference",

publisher = "American Marketing Association",

address = "United States",

note = "AMA Winter Marketing Academic Conference 2021 ; Conference date: 17-02-2021 Through 19-02-2021",

}

Kamran, Q, Becker, M & Reshani, A 2021, Towards Designing a Raison D’être of Marketing in the Age of AI. in A Malter, SM Baker & S Im (eds), 2021 AMA Winter Academic Conference: The Human Side of Marketing in the Age of Digital Transformation, Track- Marketing Strategy. vol. 32, American Marketing Association, AMA Winter Marketing Academic Conference 2021, United States, 17/02/21.

Towards Designing a Raison D’être of Marketing in the Age of AI. / Kamran, Qeis ; Becker, Marcus; Reshani, Ard.
2021 AMA Winter Academic Conference: The Human Side of Marketing in the Age of Digital Transformation, Track- Marketing Strategy. ed. / Alan Malter; Stacey Menzel Baker; Subin Im. Vol. 32 American Marketing Association, 2021.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Towards Designing a Raison D’être of Marketing in the Age of AI

AU - Kamran, Qeis

AU - Becker, Marcus

AU - Reshani, Ard

PY - 2021

Y1 - 2021

KW - n/a OA procedure

M3 - Conference contribution

SN - 978-0-87757-009-7

VL - 32

BT - 2021 AMA Winter Academic Conference

A2 - Malter, Alan

A2 - Baker, Stacey Menzel

A2 - Im, Subin

PB - American Marketing Association

T2 - AMA Winter Marketing Academic Conference 2021

Y2 - 17 February 2021 through 19 February 2021

ER -