Towards Designing a Raison D’être of Marketing in the Age of AI

Qeis Kamran, Marcus Becker, Ard Reshani

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication2021 AMA Winter Academic Conference- The Human Side of Marketing in the Age of Digital Transformation, Track- Marketing Strategy
PublisherAmerican Marketing Association
Publication statusAccepted/In press - 2021
EventAMA Winter Marketing Academic Conference 2021 - Virtual Event, United States
Duration: 17 Feb 202119 Feb 2021

Conference

ConferenceAMA Winter Marketing Academic Conference 2021
CountryUnited States
Period17/02/2119/02/21

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