Towards Designing a Raison D’être of Marketing in the Age of AI

Qeis Kamran*, Marcus Becker, Ard Reshani

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication2021 AMA Winter Academic Conference
Subtitle of host publicationThe Human Side of Marketing in the Age of Digital Transformation, Track- Marketing Strategy
EditorsAlan Malter, Stacey Menzel Baker, Subin Im
PublisherAmerican Marketing Association
Volume32
ISBN (Print)978-0-87757-009-7
Publication statusPublished - 2021
EventAMA Winter Marketing Academic Conference 2021 - Virtual Event, United States
Duration: 17 Feb 202119 Feb 2021

Conference

ConferenceAMA Winter Marketing Academic Conference 2021
CountryUnited States
Period17/02/2119/02/21

Cite this