Towards green value network modeling: A case from the agribusiness sector in Brazil

Juscimara Gomes Avelino, Patrício de Alencar Silva*, Faiza Allah Bukhsh

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

2 Citations (Scopus)
7 Downloads (Pure)


The main purpose of a value network model is to prospect the sustainability of business strategies. However, much attention has been paid on the economic issues of value modeling, leaving critical environmental and social issues uncovered. On the environmental scope, this study proposes an ontology for modeling value networks to match Green Computing requirements. The ontology supports semi-automatic configuration of value network models to help business analysts deciding upon alternative value paths to satisfy market segments demanding products or services bundled with green accreditations or certifications. The ontology was built according to guidelines of Design Science in combination with specific methodologies for Ontology Engineering. For the ontology evaluation process, the acceptance, utility and usability of the ontology were evaluated by means of Technical Action Research (TAR) applied in a real-world case from the Brazilian agribusiness sector. Business expert opinion pointed to the viability of the models produced, from both the economic and environmental perspectives.

Original languageEnglish
Title of host publicationOn the Move to Meaningful Internet Systems
Subtitle of host publicationOTM 2019 Conferences - Confederated International Conferences: CoopIS, ODBASE, C and TC 2019, Rhodes, Greece, October 21–25, 2019, Proceedings
EditorsHervé Panetto, Christophe Debruyne, Dave Lewis, Martin Hepp, Claudio Agostino Ardagna, Robert Meersman
Number of pages18
ISBN (Print)9783030332457
Publication statusPublished - 2019
Event27th International Conference Cooperative Information Systems, CoopIS 2019 - Rhodes, Greece
Duration: 23 Oct 201925 Oct 2019
Conference number: 27

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume11877 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


Conference27th International Conference Cooperative Information Systems, CoopIS 2019
Abbreviated titleCoopIS 2019


  • Design Science
  • Green Computing
  • Ontology
  • Sustainability


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