Tracking down the vividness controversy in advertising: The role of induvidual differences in vividness of imagery.

B.M. Fennis, E.H.H.J. Das

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	Undefined
Title of host publication	Content and media factors in advertising
Editors	P. Neijens, C. Hess, B. van den Putte, E. Smit
Place of Publication	Amsterdam
Publisher	Spinhuis
Pages	100-107
Publication status	Published - 2004

Keywords

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title = "Tracking down the vividness controversy in advertising: The role of induvidual differences in vividness of imagery.",

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author = "B.M. Fennis and E.H.H.J. Das",

year = "2004",

language = "Undefined",

pages = "100--107",

editor = "P. Neijens and C. Hess and {van den Putte}, B. and E. Smit",

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TY - CHAP

T1 - Tracking down the vividness controversy in advertising: The role of induvidual differences in vividness of imagery.

AU - Fennis, B.M.

AU - Das, E.H.H.J.

PY - 2004

Y1 - 2004

KW - METIS-224012

M3 - Chapter

SP - 100

EP - 107

BT - Content and media factors in advertising

A2 - Neijens, P.

A2 - Hess, C.

A2 - van den Putte, B.

A2 - Smit, E.

PB - Spinhuis

CY - Amsterdam

ER -