TY - JOUR
T1 - Travel distance and hotel service satisfaction: An inverted U-shaped relationship
AU - Park, Sangwon
AU - Yang, Yang
AU - Wang, M.
PY - 2019
Y1 - 2019
N2 - The existing literature suggests that travel distance is a crucial factor that determines tourism demand and tourist behavior. However, there are limited attempts to understand how tourists’ travel distance shapes their experiences, and more specifically, their satisfaction in a destination. This paper aims to shed light on the distance–satisfaction relationship by analyzing a data set of online hotel reviews at four large US cities in a one-year period. The results show an inverted U-shaped relationship between travel distance and service satisfaction. Inflection points of the quadratic relationship across different cities are also identified. The implications of these findings contribute to literature on tourism geography and allow tourism marketers to develop more effective differential marketing strategies.
AB - The existing literature suggests that travel distance is a crucial factor that determines tourism demand and tourist behavior. However, there are limited attempts to understand how tourists’ travel distance shapes their experiences, and more specifically, their satisfaction in a destination. This paper aims to shed light on the distance–satisfaction relationship by analyzing a data set of online hotel reviews at four large US cities in a one-year period. The results show an inverted U-shaped relationship between travel distance and service satisfaction. Inflection points of the quadratic relationship across different cities are also identified. The implications of these findings contribute to literature on tourism geography and allow tourism marketers to develop more effective differential marketing strategies.
KW - Big data
KW - Multi-level ordered logit model
KW - Service satisfaction
KW - Travel distance
KW - ITC-ISI-JOURNAL-ARTICLE
UR - https://ezproxy2.utwente.nl/login?url=https://webapps.itc.utwente.nl/library/2019/isi/wang_tra.pdf
UR - https://ezproxy2.utwente.nl/login?url=https://doi.org/10.1016/j.ijhm.2018.05.015
U2 - 10.1016/j.ijhm.2018.05.015
DO - 10.1016/j.ijhm.2018.05.015
M3 - Article
VL - 76
SP - 261
EP - 270
JO - International journal of hospitality management
JF - International journal of hospitality management
SN - 0278-4319
IS - part A
ER -