Travelers’ compliance with social routing advice: Evidence from SP and RP experiments

Mariska van Essen (Corresponding Author), Tom Thomas, Eric van Berkum, Caspar Chorus

    Research output: Contribution to journalArticleAcademicpeer-review

    1 Citation (Scopus)
    19 Downloads (Pure)

    Abstract

    This study examines to what extent travel information can be used to direct travelers to system-optimal routes that may be sub-optimal for them personally, but contribute to network efficiency. This is done by empirically examining determinants of travelers’ compliance with social routing advice. To that end, we conducted both a stated choice experiment and a revealed choice experiment (which also collected stated intentions and motivations for revealed behavior). Results from the stated choice experiment indicate a significant difference in compliance behavior across different information frames, societal goals, sizes of travel time sacrifices and personality. These findings are less evident from results based on analysis of revealed choices; i.e., the main motivation for revealed compliance seems to be an intrinsic motivation to contribute to improved throughput, while the main motivation for non-compliance relates to perceived traffic conditions. Moreover, the size of the travel time sacrifice seems not that important as expected. Nonetheless, comparing stated intentions with real-world behavior suggests that a relation between intention and compliance frequency does exist.
    Original languageEnglish
    Pages (from-to)1-24
    JournalTransportation
    Early online date22 Oct 2018
    DOIs
    Publication statusPublished - 2018

    Fingerprint

    routing
    compliance
    travel
    experiment
    Travel time
    travel time
    evidence
    intrinsic motivation
    Experiments
    Optimal systems
    personality
    traffic
    determinants
    efficiency
    Throughput
    advice
    Compliance
    time

    Keywords

    • UT-Hybrid-D
    • Road network efficiency
    • Route choice
    • Stated- and revealed preference
    • Social routing
    • Experience-based sampling
    • Travel information

    Cite this

    @article{8b04899d20c34be9bc94382bdcc6d27f,
    title = "Travelers’ compliance with social routing advice: Evidence from SP and RP experiments",
    abstract = "This study examines to what extent travel information can be used to direct travelers to system-optimal routes that may be sub-optimal for them personally, but contribute to network efficiency. This is done by empirically examining determinants of travelers’ compliance with social routing advice. To that end, we conducted both a stated choice experiment and a revealed choice experiment (which also collected stated intentions and motivations for revealed behavior). Results from the stated choice experiment indicate a significant difference in compliance behavior across different information frames, societal goals, sizes of travel time sacrifices and personality. These findings are less evident from results based on analysis of revealed choices; i.e., the main motivation for revealed compliance seems to be an intrinsic motivation to contribute to improved throughput, while the main motivation for non-compliance relates to perceived traffic conditions. Moreover, the size of the travel time sacrifice seems not that important as expected. Nonetheless, comparing stated intentions with real-world behavior suggests that a relation between intention and compliance frequency does exist.",
    keywords = "UT-Hybrid-D, Road network efficiency, Route choice, Stated- and revealed preference, Social routing, Experience-based sampling, Travel information",
    author = "{van Essen}, Mariska and Tom Thomas and {van Berkum}, Eric and Caspar Chorus",
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    Travelers’ compliance with social routing advice : Evidence from SP and RP experiments. / van Essen, Mariska (Corresponding Author); Thomas, Tom; van Berkum, Eric; Chorus, Caspar.

    In: Transportation, 2018, p. 1-24.

    Research output: Contribution to journalArticleAcademicpeer-review

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    T1 - Travelers’ compliance with social routing advice

    T2 - Evidence from SP and RP experiments

    AU - van Essen, Mariska

    AU - Thomas, Tom

    AU - van Berkum, Eric

    AU - Chorus, Caspar

    N1 - Springer Deal

    PY - 2018

    Y1 - 2018

    N2 - This study examines to what extent travel information can be used to direct travelers to system-optimal routes that may be sub-optimal for them personally, but contribute to network efficiency. This is done by empirically examining determinants of travelers’ compliance with social routing advice. To that end, we conducted both a stated choice experiment and a revealed choice experiment (which also collected stated intentions and motivations for revealed behavior). Results from the stated choice experiment indicate a significant difference in compliance behavior across different information frames, societal goals, sizes of travel time sacrifices and personality. These findings are less evident from results based on analysis of revealed choices; i.e., the main motivation for revealed compliance seems to be an intrinsic motivation to contribute to improved throughput, while the main motivation for non-compliance relates to perceived traffic conditions. Moreover, the size of the travel time sacrifice seems not that important as expected. Nonetheless, comparing stated intentions with real-world behavior suggests that a relation between intention and compliance frequency does exist.

    AB - This study examines to what extent travel information can be used to direct travelers to system-optimal routes that may be sub-optimal for them personally, but contribute to network efficiency. This is done by empirically examining determinants of travelers’ compliance with social routing advice. To that end, we conducted both a stated choice experiment and a revealed choice experiment (which also collected stated intentions and motivations for revealed behavior). Results from the stated choice experiment indicate a significant difference in compliance behavior across different information frames, societal goals, sizes of travel time sacrifices and personality. These findings are less evident from results based on analysis of revealed choices; i.e., the main motivation for revealed compliance seems to be an intrinsic motivation to contribute to improved throughput, while the main motivation for non-compliance relates to perceived traffic conditions. Moreover, the size of the travel time sacrifice seems not that important as expected. Nonetheless, comparing stated intentions with real-world behavior suggests that a relation between intention and compliance frequency does exist.

    KW - UT-Hybrid-D

    KW - Road network efficiency

    KW - Route choice

    KW - Stated- and revealed preference

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    KW - Experience-based sampling

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