Travelers’ compliance with social routing advice: Evidence from SP and RP experiments

Mariska van Essen (Corresponding Author), Tom Thomas, Eric van Berkum, Caspar Chorus

Research output: Contribution to journalArticleAcademicpeer-review

1 Citation (Scopus)
12 Downloads (Pure)

Abstract

This study examines to what extent travel information can be used to direct travelers to system-optimal routes that may be sub-optimal for them personally, but contribute to network efficiency. This is done by empirically examining determinants of travelers’ compliance with social routing advice. To that end, we conducted both a stated choice experiment and a revealed choice experiment (which also collected stated intentions and motivations for revealed behavior). Results from the stated choice experiment indicate a significant difference in compliance behavior across different information frames, societal goals, sizes of travel time sacrifices and personality. These findings are less evident from results based on analysis of revealed choices; i.e., the main motivation for revealed compliance seems to be an intrinsic motivation to contribute to improved throughput, while the main motivation for non-compliance relates to perceived traffic conditions. Moreover, the size of the travel time sacrifice seems not that important as expected. Nonetheless, comparing stated intentions with real-world behavior suggests that a relation between intention and compliance frequency does exist.
Original languageEnglish
Pages (from-to)1-24
JournalTransportation
Early online date22 Oct 2018
DOIs
Publication statusPublished - 2018

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routing
compliance
travel
experiment
Travel time
travel time
evidence
intrinsic motivation
Experiments
Optimal systems
personality
traffic
determinants
efficiency
Throughput
advice
Compliance
time

Keywords

  • UT-Hybrid-D
  • Road network efficiency
  • Route choice
  • Stated- and revealed preference
  • Social routing
  • Experience-based sampling
  • Travel information

Cite this

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title = "Travelers’ compliance with social routing advice: Evidence from SP and RP experiments",
abstract = "This study examines to what extent travel information can be used to direct travelers to system-optimal routes that may be sub-optimal for them personally, but contribute to network efficiency. This is done by empirically examining determinants of travelers’ compliance with social routing advice. To that end, we conducted both a stated choice experiment and a revealed choice experiment (which also collected stated intentions and motivations for revealed behavior). Results from the stated choice experiment indicate a significant difference in compliance behavior across different information frames, societal goals, sizes of travel time sacrifices and personality. These findings are less evident from results based on analysis of revealed choices; i.e., the main motivation for revealed compliance seems to be an intrinsic motivation to contribute to improved throughput, while the main motivation for non-compliance relates to perceived traffic conditions. Moreover, the size of the travel time sacrifice seems not that important as expected. Nonetheless, comparing stated intentions with real-world behavior suggests that a relation between intention and compliance frequency does exist.",
keywords = "UT-Hybrid-D, Road network efficiency, Route choice, Stated- and revealed preference, Social routing, Experience-based sampling, Travel information",
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Travelers’ compliance with social routing advice : Evidence from SP and RP experiments. / van Essen, Mariska (Corresponding Author); Thomas, Tom; van Berkum, Eric; Chorus, Caspar.

In: Transportation, 2018, p. 1-24.

Research output: Contribution to journalArticleAcademicpeer-review

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T2 - Evidence from SP and RP experiments

AU - van Essen, Mariska

AU - Thomas, Tom

AU - van Berkum, Eric

AU - Chorus, Caspar

N1 - Springer Deal

PY - 2018

Y1 - 2018

N2 - This study examines to what extent travel information can be used to direct travelers to system-optimal routes that may be sub-optimal for them personally, but contribute to network efficiency. This is done by empirically examining determinants of travelers’ compliance with social routing advice. To that end, we conducted both a stated choice experiment and a revealed choice experiment (which also collected stated intentions and motivations for revealed behavior). Results from the stated choice experiment indicate a significant difference in compliance behavior across different information frames, societal goals, sizes of travel time sacrifices and personality. These findings are less evident from results based on analysis of revealed choices; i.e., the main motivation for revealed compliance seems to be an intrinsic motivation to contribute to improved throughput, while the main motivation for non-compliance relates to perceived traffic conditions. Moreover, the size of the travel time sacrifice seems not that important as expected. Nonetheless, comparing stated intentions with real-world behavior suggests that a relation between intention and compliance frequency does exist.

AB - This study examines to what extent travel information can be used to direct travelers to system-optimal routes that may be sub-optimal for them personally, but contribute to network efficiency. This is done by empirically examining determinants of travelers’ compliance with social routing advice. To that end, we conducted both a stated choice experiment and a revealed choice experiment (which also collected stated intentions and motivations for revealed behavior). Results from the stated choice experiment indicate a significant difference in compliance behavior across different information frames, societal goals, sizes of travel time sacrifices and personality. These findings are less evident from results based on analysis of revealed choices; i.e., the main motivation for revealed compliance seems to be an intrinsic motivation to contribute to improved throughput, while the main motivation for non-compliance relates to perceived traffic conditions. Moreover, the size of the travel time sacrifice seems not that important as expected. Nonetheless, comparing stated intentions with real-world behavior suggests that a relation between intention and compliance frequency does exist.

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