Trends of social media usage among students: an opportunity for higher education marketers

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationEMAC2013: 42nd annual conference proceedings
Place of PublicationIstanbul
PublisherEuropean Marketing Academy
Pages-
Publication statusPublished - 4 Jun 2013
Event42nd EMAC Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World - Istanbul Technical University, Istanbul, Turkey
Duration: 4 Jun 20137 Jun 2013
Conference number: 42

Publication series

Name
PublisherEuropean Marketing Academy

Conference

Conference42nd EMAC Annual Conference 2013
Abbreviated titleEMAC
CountryTurkey
CityIstanbul
Period4/06/137/06/13
Other04-06-2013 - 07-06-2013

Keywords

  • IR-88085
  • METIS-299338

Cite this

Tax, M., Constantinides, E., & de Vries, S. A. (2013). Trends of social media usage among students: an opportunity for higher education marketers. In EMAC2013: 42nd annual conference proceedings (pp. -). Istanbul: European Marketing Academy.