Trigger videos on the Web: Impact of audiovisual design

R. Verleur, A. Heuvelman, Pleunes Willem Verhagen

Research output: Contribution to journalArticleAcademicpeer-review

9 Citations (Scopus)

Abstract

Audiovisual design might impact emotional responses, as studies from the 1970s and 1980s on movie and television content show. Given today's abundant presence of web-based videos, this study investigates whether audiovisual design will impact web-video content in a similar way. The study is motivated by the potential influence of video-evoked emotional responses to related activities in a web-based learning environment. To examine this, a video scene was designed that follows the concept of an educational trigger video. A trigger video aims to evoking affective responses in viewers with respect to a social problem situation. An experiment was conducted that explored whether the manipulation of two audiovisual design variables—shot length and camera height—of a web trigger video affects how the problem situation and the characters are perceived. The results showed that audiovisual design did impact these video-related tasks.
Original languageEnglish
Pages (from-to)573-582
Number of pages10
JournalBritish journal of educational technology
Volume42
Issue number4
DOIs
Publication statusPublished - 2011

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video
social problem
movies
manipulation
television
learning environment
experiment

Keywords

  • IR-71061
  • METIS-281951

Cite this

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Trigger videos on the Web: Impact of audiovisual design. / Verleur, R.; Heuvelman, A.; Verhagen, Pleunes Willem.

In: British journal of educational technology, Vol. 42, No. 4, 2011, p. 573-582.

Research output: Contribution to journalArticleAcademicpeer-review

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AU - Verleur, R.

AU - Heuvelman, A.

AU - Verhagen, Pleunes Willem

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AB - Audiovisual design might impact emotional responses, as studies from the 1970s and 1980s on movie and television content show. Given today's abundant presence of web-based videos, this study investigates whether audiovisual design will impact web-video content in a similar way. The study is motivated by the potential influence of video-evoked emotional responses to related activities in a web-based learning environment. To examine this, a video scene was designed that follows the concept of an educational trigger video. A trigger video aims to evoking affective responses in viewers with respect to a social problem situation. An experiment was conducted that explored whether the manipulation of two audiovisual design variables—shot length and camera height—of a web trigger video affects how the problem situation and the characters are perceived. The results showed that audiovisual design did impact these video-related tasks.

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