Turning shoppers into sellers: Two experiments on member-get-member campaigns.

P.W.J. Verlegh, Adriaan T.H. Pruyn, K.A. Peters

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined
Pages (from-to)	346-346
Number of pages	1
Journal	Advances in consumer research
Volume	XXX
Publication status	Published - 2003

Keywords

@article{5cb7148721a14783a3b5501a05c88e3d,

title = "Turning shoppers into sellers: Two experiments on member-get-member campaigns.",

keywords = "METIS-215972",

author = "P.W.J. Verlegh and Pruyn, {Adriaan T.H.} and K.A. Peters",

year = "2003",

language = "Undefined",

volume = "XXX",

pages = "346--346",

journal = "Advances in consumer research",

issn = "0098-9258",

publisher = "Sheridan Books",

}