Types and timing of inter-organizational communication in new product development

Marjan Hummel, Wouter van Rossum, Onno Omta, Gijsbertus Verkerke, Gerhard Rakhorst

Research output: Contribution to journalArticleAcademicpeer-review

4 Citations (Scopus)

Abstract

Managing the communication between the participants involved in inter–organizational product development is complex. The traditional models of new product development are not sufficient to gain insight in effective management practices in this respect. Our study explored the inter–organizational communication in a research and development project. Our results confirm Gersick’s model that looks upon new product development as being punctuated by periods of rapid change. In these periods, including the start–up, explorative prototype stage, and completion of the project, inter–organizational communication is essential about design objectives and project planning, contextual factors and the required resources, skills and knowledge.
Original languageEnglish
Pages (from-to)225-233
Number of pages9
JournalCreativity and innovation management
Volume10
Issue number4
DOIs
Publication statusPublished - 2001

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