Uncovering unobserved heterogeneity in the ECSI model: an application in higher education in tourism

Sofia Eurico; Catarina Marques; Patrícia Oom do Valle; João Albino Silva

doi:10.3990/2.326

Uncovering unobserved heterogeneity in the ECSI model: an application in higher education in tourism

Sofia Eurico, Catarina Marques, Patrícia Oom do Valle, João Albino Silva

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Abstract

This research explores the European Consumer Satisfaction Index model applied to higher education in tourism by accounting for unobserved heterogeneity. In particular, it intends to identify segments of High Education Institutions (HEI) consumers based on the structural model estimates of the European Consumer Satisfaction Index (ECSI), enlarged with the employability construct. A model-based segmentation approach using FIMIX in PLS path modelling is used. The ECSI was properly adjusted to the educational framework and has shown its effectiveness when assessing students’ satisfaction regarding the attended HEI. Two distinctive graduates’ segments were identified using a sample of 166 HEIs’ consumers. Results confirm the assumption of heterogeneity as the relationships differ across segments and the need for HEIs to differently target those segments in such a competitive context.

Original language	English
Title of host publication	Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling
Subtitle of host publication	The Conference for PLS Users
Editors	Jörg Henseler, Christian Ringle, José Roldán, Gabriel Cepeda
Place of Publication	Enschede
Publisher	University of Twente
Number of pages	12
ISBN (Print)	9789036540568
DOIs	https://doi.org/10.3990/2.326
Publication status	Published - 2015
Externally published	Yes
Event	2015 PLS User Conference: 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users - Seville, Spain Duration: 16 Jun 2015 → 19 Jun 2015

Conference

Conference	2015 PLS User Conference
Country/Territory	Spain
City	Seville
Period	16/06/15 → 19/06/15

Keywords

ECSI
Higher education
FIMIX
PLS

Access to Document

10.3990/2.326

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Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users
Henseler, J., Ringle, C., Roldán, J. & Cepeda, G., 2015, Enschede: University of Twente. 414 p.
Research output: Book/Report › Book editing › Popular

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Eurico, S., Marques, C., Oom do Valle, P., & Silva, J. A. (2015). Uncovering unobserved heterogeneity in the ECSI model: an application in higher education in tourism. In J. Henseler, C. Ringle, J. Roldán, & G. Cepeda (Eds.), Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users University of Twente. https://doi.org/10.3990/2.326

Eurico, Sofia ; Marques, Catarina ; Oom do Valle, Patrícia et al. / Uncovering unobserved heterogeneity in the ECSI model : an application in higher education in tourism. Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users. editor / Jörg Henseler ; Christian Ringle ; José Roldán ; Gabriel Cepeda. Enschede : University of Twente, 2015.

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title = "Uncovering unobserved heterogeneity in the ECSI model: an application in higher education in tourism",

abstract = "This research explores the European Consumer Satisfaction Index model applied to higher education in tourism by accounting for unobserved heterogeneity. In particular, it intends to identify segments of High Education Institutions (HEI) consumers based on the structural model estimates of the European Consumer Satisfaction Index (ECSI), enlarged with the employability construct. A model-based segmentation approach using FIMIX in PLS path modelling is used. The ECSI was properly adjusted to the educational framework and has shown its effectiveness when assessing students{\textquoteright} satisfaction regarding the attended HEI. Two distinctive graduates{\textquoteright} segments were identified using a sample of 166 HEIs{\textquoteright} consumers. Results confirm the assumption of heterogeneity as the relationships differ across segments and the need for HEIs to differently target those segments in such a competitive context.",

keywords = "ECSI, Higher education, FIMIX, PLS",

author = "Sofia Eurico and Catarina Marques and {Oom do Valle}, Patr{\'i}cia and Silva, {Jo{\~a}o Albino}",

year = "2015",

doi = "10.3990/2.326",

language = "English",

isbn = "9789036540568",

editor = "J{\"o}rg Henseler and Christian Ringle and Jos{\'e} Rold{\'a}n and Gabriel Cepeda",

booktitle = "Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling",

publisher = "University of Twente",

address = "Netherlands",

note = "2015 PLS User Conference : 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users ; Conference date: 16-06-2015 Through 19-06-2015",

}

Eurico, S, Marques, C, Oom do Valle, P & Silva, JA 2015, Uncovering unobserved heterogeneity in the ECSI model: an application in higher education in tourism. in J Henseler, C Ringle, J Roldán & G Cepeda (eds), Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users. University of Twente, Enschede, 2015 PLS User Conference, Seville, Spain, 16/06/15. https://doi.org/10.3990/2.326

Uncovering unobserved heterogeneity in the ECSI model: an application in higher education in tourism. / Eurico, Sofia; Marques, Catarina; Oom do Valle, Patrícia et al.
Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users. ed. / Jörg Henseler; Christian Ringle; José Roldán; Gabriel Cepeda. Enschede: University of Twente, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Uncovering unobserved heterogeneity in the ECSI model

T2 - 2015 PLS User Conference

AU - Eurico, Sofia

AU - Marques, Catarina

AU - Oom do Valle, Patrícia

AU - Silva, João Albino

PY - 2015

Y1 - 2015

N2 - This research explores the European Consumer Satisfaction Index model applied to higher education in tourism by accounting for unobserved heterogeneity. In particular, it intends to identify segments of High Education Institutions (HEI) consumers based on the structural model estimates of the European Consumer Satisfaction Index (ECSI), enlarged with the employability construct. A model-based segmentation approach using FIMIX in PLS path modelling is used. The ECSI was properly adjusted to the educational framework and has shown its effectiveness when assessing students’ satisfaction regarding the attended HEI. Two distinctive graduates’ segments were identified using a sample of 166 HEIs’ consumers. Results confirm the assumption of heterogeneity as the relationships differ across segments and the need for HEIs to differently target those segments in such a competitive context.

AB - This research explores the European Consumer Satisfaction Index model applied to higher education in tourism by accounting for unobserved heterogeneity. In particular, it intends to identify segments of High Education Institutions (HEI) consumers based on the structural model estimates of the European Consumer Satisfaction Index (ECSI), enlarged with the employability construct. A model-based segmentation approach using FIMIX in PLS path modelling is used. The ECSI was properly adjusted to the educational framework and has shown its effectiveness when assessing students’ satisfaction regarding the attended HEI. Two distinctive graduates’ segments were identified using a sample of 166 HEIs’ consumers. Results confirm the assumption of heterogeneity as the relationships differ across segments and the need for HEIs to differently target those segments in such a competitive context.

KW - ECSI

KW - Higher education

KW - FIMIX

KW - PLS

U2 - 10.3990/2.326

DO - 10.3990/2.326

M3 - Conference contribution

SN - 9789036540568

BT - Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling

A2 - Henseler, Jörg

A2 - Ringle, Christian

A2 - Roldán, José

A2 - Cepeda, Gabriel

PB - University of Twente

CY - Enschede

Y2 - 16 June 2015 through 19 June 2015

ER -

Eurico S, Marques C, Oom do Valle P, Silva JA. Uncovering unobserved heterogeneity in the ECSI model: an application in higher education in tourism. In Henseler J, Ringle C, Roldán J, Cepeda G, editors, Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users. Enschede: University of Twente. 2015 doi: 10.3990/2.326

Uncovering unobserved heterogeneity in the ECSI model: an application in higher education in tourism

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Research output

Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users

Cite this