Understanding and Managing Customer Experience in Practice: A Phenomenological Inquiry

Research output: ThesisPhD Thesis - Research UT, graduation UT

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  • 2022

    Calling on autohermeneutic phenomenology to delve into the deeper levels of experience

    Sahhar, Y., Loohuis, R. & Henseler, J., 2 Aug 2022, Contemporary approaches Studying Customer Experience in Tourism Research: This book will present the contemporary approaches applied to the tourism research, to study the consumer experience by discussing first, the theoretical part, which will be based mainly on behavioral sciences. To this regard, main paradigms and their related approaches studying CX will be stressed. Second, the book will develop a methodological part highlighting the holistic and dynamic nature of the customer experience, by capturing it along the customer journey; into the pre-, during, and post consumption through a combination of techniques including the innovative ones. Keywords – Customer experience, tourism management, ethno marketing, phenomenology, psychoanalytic, philosophical orientation, facet theory, customer journey, emotions, sensory experience, CX measure.. Jaziri, D. & Rather, R. (eds.). Emerald

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  • Characterizing the spaces of consumer value experience in value co-creation and value co-destruction

    Sahhar, Y. & Loohuis, R., 26 Apr 2022, In: European journal of marketing. 56, 13, p. 105-136 32 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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    4 Citations (Scopus)
    100 Downloads (Pure)
  • 2021

    Illuminating Experience’s Inception and Evolvement: An Autohermeneutic Phenomenological Inquiry

    Sahhar, Y., Loohuis, R. & Henseler, J., 8 Sept 2021, The 2021 Naples Forum on Service: A Service Lens on Changing Business and Society. Gummesson, E., Mele, C. & Polese, F. (eds.).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review