Understanding Business Strategies of Networked Value Constellations Using Goal- and Value Modeling

In goal-oriented requirements engineering (GORE), one usually proceeds from a goal analysis to a requirements specification, usually of IT systems. In contrast, we consider the use of GORE for the design of IT-enabled value constellations, which are collections of enterprises that jointly satisfy a consumer need using information technology. The requirements analysis needed to do such a crossorganizational design not only consists of a goal analysis, in which the relevant strategic goals of the participating companies are aligned, but also of a value analysis, in which the commercial sustainability of the constellation is explored. In this paper we investigate the relation between strategic goal- and value modeling. We use theories about business strategy such as those by Porter to identify strategic goals of a value constellation, and operationalize these goals using value models. We show how value modeling allows us to find more detailed goals, and to analyze conflicts among goals.