Understanding the diffusion of HDTV through an analysis of risks and uncertainties of supply and demand in the Netherlands

Eva Baaren, E. Huizer, Lidwien van de Wijngaert

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Abstract

This paper analyses the diffusion of HDTV in The Netherlands. The research provides an analysis of the supply side of the broadcast value chain as well as an analysis of consumer acceptance of HDTV in The Netherlands. The research is part of longitudinal research effort and uses both qualitative and quantitative measures. Using risks and uncertainties as a broad theoretical basis, we conclude that the consequence of the reluctant attitude on the supply side leads to a lack of knowledge on the demand side which is a necessary condition for the adoption of HDTV by consumers. This deadlock can be overcome when the supply side starts taking some calculated risks.
Original languageEnglish
Title of host publicationProceedings of the 8th international interactive conference on Interactive TV & Video
EditorsPetri Vuorimaa, Pertti Naranen
Place of PublicationNew York, NY, USA
PublisherAssociation for Computing Machinery (ACM)
Pages-
ISBN (Print)978-1-60558-831-5
DOIs
Publication statusPublished - 2010
Event8th International Interactive Conference on Interactive TV&Video, EuroITV 2010 - Tampere, Finland
Duration: 9 Jun 201011 Jun 2010

Publication series

Name
PublisherACM

Conference

Conference8th International Interactive Conference on Interactive TV&Video, EuroITV 2010
Period9/06/1011/06/10
OtherJune 9-11, 2010

Keywords

  • METIS-274532
  • IR-94520

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