Abstract
This paper analyses the diffusion of HDTV in The Netherlands. The research provides an analysis of the supply side of the broadcast value chain as well as an analysis of consumer acceptance of HDTV in The Netherlands. The research is part of longitudinal research effort and uses both qualitative and quantitative measures. Using risks and uncertainties as a broad theoretical basis, we conclude that the consequence of the reluctant attitude on the supply side leads to a lack of knowledge on the demand side which is a necessary condition for the adoption of HDTV by consumers. This deadlock can be overcome when the supply side starts taking some calculated risks.
Original language | English |
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Title of host publication | Proceedings of the 8th international interactive conference on Interactive TV & Video |
Editors | Petri Vuorimaa, Pertti Naranen |
Place of Publication | New York, NY, USA |
Publisher | Association for Computing Machinery |
Pages | - |
ISBN (Print) | 978-1-60558-831-5 |
DOIs | |
Publication status | Published - 2010 |
Event | 8th International Interactive Conference on Interactive TV&Video, EuroITV 2010 - Tampere, Finland Duration: 9 Jun 2010 → 11 Jun 2010 Conference number: 8 |
Publication series
Name | |
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Publisher | ACM |
Conference
Conference | 8th International Interactive Conference on Interactive TV&Video, EuroITV 2010 |
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Abbreviated title | EuroITV 2010 |
Country/Territory | Finland |
City | Tampere |
Period | 9/06/10 → 11/06/10 |
Keywords
- METIS-274532
- IR-94520