Unilever: Marketing Strategies for Eastern Europe

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

    Original languageUndefined
    Title of host publicationEuropean Business & Marketing (2nd ed)
    EditorsP. Harris, F. McDonald
    Place of PublicationLondon
    PublisherSAGE
    Pages283-297
    Number of pages302
    ISBN (Print)0-7619-6604-8
    Publication statusPublished - 2004

    Keywords

    • METIS-222650

    Cite this