Unilever: Marketing Strategies for Eastern Europe

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	Undefined
Title of host publication	European Business & Marketing (2nd ed)
Editors	P. Harris, F. McDonald
Place of Publication	London
Publisher	Sage
Pages	283-297
Number of pages	302
ISBN (Print)	0-7619-6604-8
Publication status	Published - 2004

Keywords

@inbook{03677f170d8b491990c5df370f51bd63,

title = "Unilever: Marketing Strategies for Eastern Europe",

keywords = "METIS-222650",

author = "J. Djarova and Millar-Schijf, \{Carla C.J.M.\}",

year = "2004",

language = "Undefined",

isbn = "0-7619-6604-8",

pages = "283--297",

editor = "P. Harris and F. McDonald",

booktitle = "European Business \& Marketing (2nd ed)",

publisher = "Sage",

address = "United States",

}