Unlocking how start-ups create business value with mobile applications: Development of an App-enabled Business Innovation Cycle

Michel Ehrenhard, Fons Wijnhoven, Tijs van den Broek, Marc Zinck Stagno

Research output: Contribution to journalArticleAcademicpeer-review

14 Citations (Scopus)
1 Downloads (Pure)

Abstract

Little is known about the business value that mobile applications (apps) can create, and how start-ups can leverage this value. We present a multiple-case study to both explain the process of app-enabled value creation and the type of value outcomes associated with the use of apps for business purposes. The study develops an App-enabled Business Innovation Cycle model that includes 1) twelve routines matched to four dynamic capabilities for creating business value using apps, 2) an explanation of the interactions between these capabilities, and 3) eleven types of app-enabled business value. Based on the developed model we give directions for future research and practice.
Original languageEnglish
Pages (from-to)26-36
JournalTechnological forecasting and social change
Volume115
DOIs
Publication statusPublished - Feb 2017

Keywords

  • Mobile apps
  • IT start-ups
  • Business value of IT
  • Electronic commerce
  • Mobile computing
  • Multiple case study

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