Unravelling Customer Experience Formation in Non-Owned Touchpoints on Social Media Platforms

Teska Heemskerk, Yasin Sahhar*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication13th AMA SERVSIG Conference
Publication statusPublished - 8 Jun 2024

Keywords

  • NLA

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