Unravelling the secret of successful brand extensions: a case study to explore consumer response

Faculty of Engineering Technology

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

372 Downloads (Pure)

1 Chapter
1 Article

1 results

Filter

2024
Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space
Mulder-Nijkamp, M., de Kok, M., Klassen, V. & Eggink, W., May 2024, In: Corporate Reputation Review. 27, p. 120-139 20 p.
Research output: Contribution to journal › Article › Academic › peer-review

Open Access
File
2 Citations (Scopus)

201 Downloads (Pure)