Uptake of inter-organizational IT systems in two Australian agricultural cooperatives: a match between business relationships and design features

Maarten Bekking, Ariane M. von Raesfeld Meijer, Shirley Gregor

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Abstract

In this paper we will advance a perspective that links business network analysis to interorganizational IT systems(IOS) uptake, starting with an analytic framework to characterize both different types of electronic business to business interactions (via the web) as well as the network of business relationships in which they are used. In order to see whether inter-organizational IT systems and business networks (mis)match they are compared on two dimensions: 'mode of interaction' (relational versus transactional) and 'nature of coordination' (emergent versus directive). The study analyses two Australian agricultural cooperatives 'Capgrains' and 'Bluegum'. The transactional focus and directive control of Capgrains' online ordering system did not match with the relational interaction and emergent coordination that was common in their network of business relationships, resulting in a mismatch and low level of use of the system. The Bluegum's group communication system much better matched with the business relationships in the cooperative and higher use of the IOS. Indicating a positive relation betweenmatch and uptake of the IOS.
Original languageEnglish
Title of host publicationProceedings (CD-ROM) of the 20th Annual IMP Conference, 2-4 September 2004, Copenhagen
Place of PublicationCopenhagen, Denmark
PublisherIndustrial Marketing and Purchasing (IMP) Group
Pages-
Number of pages15
Publication statusPublished - 2 Sep 2004
Event20th IMP Conference 2004 - Copenhagen
Duration: 2 Sep 20044 Sep 2004
Conference number: 20

Conference

Conference20th IMP Conference 2004
CityCopenhagen
Period2/09/044/09/04

Keywords

  • METIS-230858
  • IR-82749

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    Bekking, M., von Raesfeld Meijer, A. M., & Gregor, S. (2004). Uptake of inter-organizational IT systems in two Australian agricultural cooperatives: a match between business relationships and design features. In Proceedings (CD-ROM) of the 20th Annual IMP Conference, 2-4 September 2004, Copenhagen (pp. -). Copenhagen, Denmark: Industrial Marketing and Purchasing (IMP) Group.