Using Composite Models as Auxiliary Theories in Marketing Research

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 29 May 2018
Event	47th EMAC Annual Conference - University of Strathclyde, Glasgow, United Kingdom Duration: 29 May 2018 → 1 Jun 2018 Conference number: 47 http://www.emac-2018.org/r/default.asp?iId=IDHGLH

Conference	47th EMAC Annual Conference
Abbreviated title	EMAC 2018
Country	United Kingdom
City	Glasgow
Period	29/05/18 → 1/06/18
Internet address	http://www.emac-2018.org/r/default.asp?iId=IDHGLH

Cite this

Henseler, J. (2018). Using Composite Models as Auxiliary Theories in Marketing Research. Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom.

@conference{52e3743ac82e4b179b1b8dc2173b5e5b,

title = "Using Composite Models as Auxiliary Theories in Marketing Research",

author = "J{\"o}rg Henseler",

year = "2018",

month = "5",

day = "29",

language = "English",

note = "47th EMAC Annual Conference, EMAC 2018 ; Conference date: 29-05-2018 Through 01-06-2018",

url = "http://www.emac-2018.org/r/default.asp?iId=IDHGLH",

}