Using Composite Models as Auxiliary Theories in Marketing Research

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 29 May 2018
Event47th EMAC Annual Conference - University of Strathclyde, Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018
Conference number: 47
http://www.emac-2018.org/r/default.asp?iId=IDHGLH

Conference

Conference47th EMAC Annual Conference
Abbreviated titleEMAC 2018
CountryUnited Kingdom
CityGlasgow
Period29/05/181/06/18
Internet address

Cite this

Henseler, J. (2018). Using Composite Models as Auxiliary Theories in Marketing Research. Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom.