Using Composite Models as Auxiliary Theories in Marketing Research

Research output: Contribution to conferencePaperAcademicpeer-review

Original languageEnglish
Publication statusPublished - 29 May 2018
Event47th EMAC Annual Conference - University of Strathclyde, Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018
Conference number: 47
http://www.emac-2018.org/r/default.asp?iId=IDHGLH

Conference

Conference47th EMAC Annual Conference
Abbreviated titleEMAC 2018
CountryUnited Kingdom
CityGlasgow
Period29/05/181/06/18
Internet address

Cite this

Henseler, J. (2018). Using Composite Models as Auxiliary Theories in Marketing Research. Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom.
Henseler, Jörg . / Using Composite Models as Auxiliary Theories in Marketing Research. Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom.
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title = "Using Composite Models as Auxiliary Theories in Marketing Research",
author = "J{\"o}rg Henseler",
year = "2018",
month = "5",
day = "29",
language = "English",
note = "47th EMAC Annual Conference, EMAC 2018 ; Conference date: 29-05-2018 Through 01-06-2018",
url = "http://www.emac-2018.org/r/default.asp?iId=IDHGLH",

}

Henseler, J 2018, 'Using Composite Models as Auxiliary Theories in Marketing Research' Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom, 29/05/18 - 1/06/18, .

Using Composite Models as Auxiliary Theories in Marketing Research. / Henseler, Jörg .

2018. Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - Using Composite Models as Auxiliary Theories in Marketing Research

AU - Henseler, Jörg

PY - 2018/5/29

Y1 - 2018/5/29

M3 - Paper

ER -

Henseler J. Using Composite Models as Auxiliary Theories in Marketing Research. 2018. Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom.