Using Composite Models as Auxiliary Theories in Marketing Research

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 29 May 2018
Event47th EMAC Annual Conference - University of Strathclyde, Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018
Conference number: 47
http://www.emac-2018.org/r/default.asp?iId=IDHGLH

Conference

Conference47th EMAC Annual Conference
Abbreviated titleEMAC 2018
Country/TerritoryUnited Kingdom
CityGlasgow
Period29/05/181/06/18
Internet address

Cite this