Using Composite Models as Auxiliary Theories in Marketing Research

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 29 May 2018
Event	47th EMAC Annual Conference - University of Strathclyde, Glasgow, United Kingdom Duration: 29 May 2018 → 1 Jun 2018 Conference number: 47 http://www.emac-2018.org/r/default.asp?iId=IDHGLH

Conference	47th EMAC Annual Conference
Abbreviated title	EMAC 2018
Country	United Kingdom
City	Glasgow
Period	29/05/18 → 1/06/18
Internet address	http://www.emac-2018.org/r/default.asp?iId=IDHGLH

Henseler, J. (2018). Using Composite Models as Auxiliary Theories in Marketing Research. Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom.

@conference{52e3743ac82e4b179b1b8dc2173b5e5b,

title = "Using Composite Models as Auxiliary Theories in Marketing Research",

author = "J{\"o}rg Henseler",

year = "2018",

month = "5",

day = "29",

language = "English",

note = "47th EMAC Annual Conference, EMAC 2018 ; Conference date: 29-05-2018 Through 01-06-2018",

url = "http://www.emac-2018.org/r/default.asp?iId=IDHGLH",

}

Henseler, J 2018, 'Using Composite Models as Auxiliary Theories in Marketing Research' Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom, 29/05/18 - 1/06/18, .

2018. Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom.

Research output: Contribution to conference › Paper

TY - CONF

T1 - Using Composite Models as Auxiliary Theories in Marketing Research

AU - Henseler, Jörg

PY - 2018/5/29

Y1 - 2018/5/29

M3 - Paper

ER -

Henseler J. Using Composite Models as Auxiliary Theories in Marketing Research. 2018. Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom.