Using partial least squares path modeling in advertising research: basic concepts and recent issues

Jörg Henseler, Christian M. Ringle, Marko Sarstedt

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Handbook of research on international advertising
Editors	Shintaro Okazaki
Publisher	Edward Elgar
Pages	252-276
Number of pages	543
ISBN (Electronic)	9781781001042
ISBN (Print)	9781848448582
Publication status	Published - 2012
Externally published	Yes

Cite this

@inbook{3e6854ae8ff547209114ec17cbea4429,

title = "Using partial least squares path modeling in advertising research: basic concepts and recent issues",

author = "J{\"o}rg Henseler and Ringle, {Christian M.} and Marko Sarstedt",

year = "2012",

language = "English",

isbn = "9781848448582",

pages = "252--276",

editor = "Shintaro Okazaki",

booktitle = "Handbook of research on international advertising",

publisher = "Edward Elgar",

address = "United Kingdom",

}