Using role sets to engage and persuade visitors of websites that promote safe sex.

M.F. Steehouder

doi:10.1109/IPCC.2005.1494176

Using role sets to engage and persuade visitors of websites that promote safe sex.

M.F. Steehouder

Faculty of Behavioural, Management and Social Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

3 Citations (Scopus)

309 Downloads (Pure)

Abstract

Promoting safe sexual behavior is difficult because of the face threatening nature of such messages. Too much facework involves the risk of the message to become unclear and noncommittal, while too little facework might end in the reader resisting the message, and even boomerang effects (reactance). In this paper, it is argued that creating appropriate author and reader roles (role sets) might be an effective way to escape from this dilemma. Some examples are analyzed to identify different role sets and to discuss how they can help. The paper concludes with some considerations on the effect of creating role sets on the persuasiveness of Web sites.

Original language	Undefined
Title of host publication	2005 IEEE International Professional Communication Conference Proceedings
Place of Publication	Limerick, Ireland
Publisher	IEEE
Pages	188-195
ISBN (Print)	0-7803-9027-X
DOIs	https://doi.org/10.1109/IPCC.2005.1494176
Publication status	Published - 10 Jul 2005
Event	IEEE International Professional Communication Conference, IPCC 2005 - Limerick, Ireland Duration: 10 Jul 2005 → 13 Jul 2005

Publication series

Name
Publisher	IEEE

Conference

Conference	IEEE International Professional Communication Conference, IPCC 2005
Abbreviated title	IPCC
Country/Territory	Ireland
City	Limerick
Period	10/07/05 → 13/07/05

Keywords

IR-55182
METIS-230377

Access to Document

10.1109/IPCC.2005.1494176

01494176

Cite this

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title = "Using role sets to engage and persuade visitors of websites that promote safe sex.",

abstract = "Promoting safe sexual behavior is difficult because of the face threatening nature of such messages. Too much facework involves the risk of the message to become unclear and noncommittal, while too little facework might end in the reader resisting the message, and even boomerang effects (reactance). In this paper, it is argued that creating appropriate author and reader roles (role sets) might be an effective way to escape from this dilemma. Some examples are analyzed to identify different role sets and to discuss how they can help. The paper concludes with some considerations on the effect of creating role sets on the persuasiveness of Web sites.",

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