Using role sets to engage and persuade visitors of websites that promote safe sex.

M.F. Steehouder

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

2 Citations (Scopus)
69 Downloads (Pure)

Abstract

Promoting safe sexual behavior is difficult because of the face threatening nature of such messages. Too much facework involves the risk of the message to become unclear and noncommittal, while too little facework might end in the reader resisting the message, and even boomerang effects (reactance). In this paper, it is argued that creating appropriate author and reader roles (role sets) might be an effective way to escape from this dilemma. Some examples are analyzed to identify different role sets and to discuss how they can help. The paper concludes with some considerations on the effect of creating role sets on the persuasiveness of Web sites.
Original languageUndefined
Title of host publication2005 IEEE International Professional Communication Conference Proceedings
Place of PublicationLimerick, Ireland
PublisherIEEE
Pages188-195
ISBN (Print)0-7803-9027-X
DOIs
Publication statusPublished - 10 Jul 2005
EventIEEE International Professional Communication Conference, IPCC 2005 - Limerick, Ireland
Duration: 10 Jul 200513 Jul 2005

Publication series

Name
PublisherIEEE

Conference

ConferenceIEEE International Professional Communication Conference, IPCC 2005
Abbreviated titleIPCC
CountryIreland
CityLimerick
Period10/07/0513/07/05

Keywords

  • IR-55182
  • METIS-230377

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