Using the analytic hierarchy process to support teams in defining new product objectives

J.M. Hummel, G.J. Verkerke, W. van Rossum, G. Rakhorst

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

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    Abstract

    Defining new product objectives is a critical problem solving activity to new product success. The analytic hierarchy process appears to be an adequate technique for multi-criteria decision analysis to support the definition of new product objectives. To illustrate this support, we applied this technique to a project focused on the development of a liver perfusion system to preserve donor livers. It quantitatively supported discussions between technological developers and clinical practitioners focused on the product requirements and the pursued performance of the liver perfusion system relative to an envisaged competitor. The discussions significantly reduced disagreements about the new product objectives between the group members. They resulted in a quantitative overview of the importance of the product requirements and the relative performance of the alternatives with regard to these requirements. Furthermore, research activities necessary to fulfil these objectives were discerned. The group members were committed to these outcomes. This application shows the value of introducing the AHP as a means to steer new products to solve problems to a higher extent than competing products do.
    Original languageEnglish
    Title of host publicationSupporting medical technology development with the analytic hierarchy process
    EditorsJ.M. Hummel
    Publication statusPublished - 2001

    Fingerprint

    New products
    Analytic hierarchy process
    Liver
    Multi-criteria decision analysis
    Relative performance
    Competitors
    Developer
    Research activities
    New product success
    Problem solving

    Keywords

    • METIS-124065

    Cite this

    Hummel, J. M., Verkerke, G. J., van Rossum, W., & Rakhorst, G. (2001). Using the analytic hierarchy process to support teams in defining new product objectives. In J. M. Hummel (Ed.), Supporting medical technology development with the analytic hierarchy process
    Hummel, J.M. ; Verkerke, G.J. ; van Rossum, W. ; Rakhorst, G. / Using the analytic hierarchy process to support teams in defining new product objectives. Supporting medical technology development with the analytic hierarchy process. editor / J.M. Hummel. 2001.
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    abstract = "Defining new product objectives is a critical problem solving activity to new product success. The analytic hierarchy process appears to be an adequate technique for multi-criteria decision analysis to support the definition of new product objectives. To illustrate this support, we applied this technique to a project focused on the development of a liver perfusion system to preserve donor livers. It quantitatively supported discussions between technological developers and clinical practitioners focused on the product requirements and the pursued performance of the liver perfusion system relative to an envisaged competitor. The discussions significantly reduced disagreements about the new product objectives between the group members. They resulted in a quantitative overview of the importance of the product requirements and the relative performance of the alternatives with regard to these requirements. Furthermore, research activities necessary to fulfil these objectives were discerned. The group members were committed to these outcomes. This application shows the value of introducing the AHP as a means to steer new products to solve problems to a higher extent than competing products do.",
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    author = "J.M. Hummel and G.J. Verkerke and {van Rossum}, W. and G. Rakhorst",
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    Hummel, JM, Verkerke, GJ, van Rossum, W & Rakhorst, G 2001, Using the analytic hierarchy process to support teams in defining new product objectives. in JM Hummel (ed.), Supporting medical technology development with the analytic hierarchy process.

    Using the analytic hierarchy process to support teams in defining new product objectives. / Hummel, J.M.; Verkerke, G.J.; van Rossum, W.; Rakhorst, G.

    Supporting medical technology development with the analytic hierarchy process. ed. / J.M. Hummel. 2001.

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

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    AB - Defining new product objectives is a critical problem solving activity to new product success. The analytic hierarchy process appears to be an adequate technique for multi-criteria decision analysis to support the definition of new product objectives. To illustrate this support, we applied this technique to a project focused on the development of a liver perfusion system to preserve donor livers. It quantitatively supported discussions between technological developers and clinical practitioners focused on the product requirements and the pursued performance of the liver perfusion system relative to an envisaged competitor. The discussions significantly reduced disagreements about the new product objectives between the group members. They resulted in a quantitative overview of the importance of the product requirements and the relative performance of the alternatives with regard to these requirements. Furthermore, research activities necessary to fulfil these objectives were discerned. The group members were committed to these outcomes. This application shows the value of introducing the AHP as a means to steer new products to solve problems to a higher extent than competing products do.

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    Hummel JM, Verkerke GJ, van Rossum W, Rakhorst G. Using the analytic hierarchy process to support teams in defining new product objectives. In Hummel JM, editor, Supporting medical technology development with the analytic hierarchy process. 2001