Virtual Marketing. New Rules and Challenges in the Networked Marketplace

Efthymios Constantinides

Virtual Marketing. New Rules and Challenges in the Networked Marketplace

Efthymios Constantinides

Faculty of Behavioural, Management and Social Sciences

Research output: Thesis › PhD Thesis - Research UT, graduation UT

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Abstract

The thesis emphasizes the fact that while deep-seated and time-honored business laws are always valid, survival and success in the virtual commercial environment requires some distance from the established, customary patterns of management thought and behavior. Proactive managerial attitude is essential considering the exceptional nature of the technologies, actors and environmental conditions defining online commerce.

Original language	English
Awarding Institution	University of Twente
Supervisors/Advisors	van Rossum, Wouter, Supervisor Stegwee, R.A., Supervisor
Award date	31 Mar 2005
Place of Publication	Enschede
Publisher	University of Twente
Print ISBNs	90-365-2137-8
Publication status	Published - 31 Mar 2005

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AB - The thesis emphasizes the fact that while deep-seated and time-honored business laws are always valid, survival and success in the virtual commercial environment requires some distance from the established, customary patterns of management thought and behavior. Proactive managerial attitude is essential considering the exceptional nature of the technologies, actors and environmental conditions defining online commerce.

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Virtual Marketing. New Rules and Challenges in the Networked Marketplace

Abstract

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