Virtual personas: A case study on truck cabin design

Jos Thalen; Mascha C. van der Voort

doi:10.1007/978-3-319-07635-5_35

Virtual personas: A case study on truck cabin design

Jos Thalen, Mascha C. van der Voort

Faculty of Engineering Technology

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

4 Citations (Scopus)

1 Downloads (Pure)

Abstract

User involvement can help designers reach beyond functionality and usability, and identify the user’s deeper needs for a pleasurable product experience. In practice, direct user involvement can be limited by a lack of knowledge of appropriate techniques, confidentiality constraints or limited access to end-users. Alternatively, personas can be used as a substitute for direct user involvement. Personas, however, often end up as posters in the hallway of a design department without being used, for instance because personas are not sufficiently realistic, or because the personas are insufficiently communicated within the design department. This paper presents a case study featuring Virtual Personas. This application allows designers to create and review use scenarios in a virtual world, featuring digital avatars. Although the application has been successfully deployed, it was found that additional effort is required for designers to really reach beyond the level of functionality and usability.

Original language	English
Title of host publication	Design, User Experience, and Usability. User Experience Design for Everyday Life Applications and Services: Third International Conference, DUXU 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014, ProceedingsPart III
Editors	Aaron Marcus
Place of Publication	Heraklion
Publisher	Springer
Pages	357-368
ISBN (Print)	978-3-319-07634-8
DOIs	https://doi.org/10.1007/978-3-319-07635-5_35
Publication status	Published - 22 Jun 2014
Event	3rd International Conference on Design, User Experience, and Usability, DUXU 2014: heories, Methods, and Tools for Designing the User Experience - Heraklion, Greece Duration: 22 Jun 2014 → 27 Jun 2014 Conference number: 3

Publication series

Name	Lecture notes in computer science
Publisher	Springer International Publishing
Number	8519
Volume	vol. 8519
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	3rd International Conference on Design, User Experience, and Usability, DUXU 2014
Abbreviated title	DUXU
Country/Territory	Greece
City	Heraklion
Period	22/06/14 → 27/06/14

Keywords

METIS-308857
IR-94556

Access to Document

10.1007/978-3-319-07635-5_35

Cite this

Thalen, J., & van der Voort, M. C. (2014). Virtual personas: A case study on truck cabin design. In A. Marcus (Ed.), Design, User Experience, and Usability. User Experience Design for Everyday Life Applications and Services: Third International Conference, DUXU 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014, ProceedingsPart III (pp. 357-368). (Lecture notes in computer science; Vol. vol. 8519, No. 8519). Springer. https://doi.org/10.1007/978-3-319-07635-5_35

Thalen, Jos ; van der Voort, Mascha C. / Virtual personas: A case study on truck cabin design. Design, User Experience, and Usability. User Experience Design for Everyday Life Applications and Services: Third International Conference, DUXU 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014, ProceedingsPart III. editor / Aaron Marcus. Heraklion : Springer, 2014. pp. 357-368 (Lecture notes in computer science; 8519).

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Thalen, J & van der Voort, MC 2014, Virtual personas: A case study on truck cabin design. in A Marcus (ed.), Design, User Experience, and Usability. User Experience Design for Everyday Life Applications and Services: Third International Conference, DUXU 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014, ProceedingsPart III. Lecture notes in computer science, no. 8519, vol. vol. 8519, Springer, Heraklion, pp. 357-368, 3rd International Conference on Design, User Experience, and Usability, DUXU 2014, Heraklion, Greece, 22/06/14. https://doi.org/10.1007/978-3-319-07635-5_35

Virtual personas: A case study on truck cabin design. / Thalen, Jos; van der Voort, Mascha C.
Design, User Experience, and Usability. User Experience Design for Everyday Life Applications and Services: Third International Conference, DUXU 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014, ProceedingsPart III. ed. / Aaron Marcus. Heraklion: Springer, 2014. p. 357-368 (Lecture notes in computer science; Vol. vol. 8519, No. 8519).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

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AB - User involvement can help designers reach beyond functionality and usability, and identify the user’s deeper needs for a pleasurable product experience. In practice, direct user involvement can be limited by a lack of knowledge of appropriate techniques, confidentiality constraints or limited access to end-users. Alternatively, personas can be used as a substitute for direct user involvement. Personas, however, often end up as posters in the hallway of a design department without being used, for instance because personas are not sufficiently realistic, or because the personas are insufficiently communicated within the design department. This paper presents a case study featuring Virtual Personas. This application allows designers to create and review use scenarios in a virtual world, featuring digital avatars. Although the application has been successfully deployed, it was found that additional effort is required for designers to really reach beyond the level of functionality and usability.

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Thalen J, van der Voort MC. Virtual personas: A case study on truck cabin design. In Marcus A, editor, Design, User Experience, and Usability. User Experience Design for Everyday Life Applications and Services: Third International Conference, DUXU 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014, ProceedingsPart III. Heraklion: Springer. 2014. p. 357-368. (Lecture notes in computer science; 8519). doi: 10.1007/978-3-319-07635-5_35

Virtual personas: A case study on truck cabin design

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