Virtual personas: A case study on truck cabin design

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

4 Citations (Scopus)


User involvement can help designers reach beyond functionality and usability, and identify the user’s deeper needs for a pleasurable product experience. In practice, direct user involvement can be limited by a lack of knowledge of appropriate techniques, confidentiality constraints or limited access to end-users. Alternatively, personas can be used as a substitute for direct user involvement. Personas, however, often end up as posters in the hallway of a design department without being used, for instance because personas are not sufficiently realistic, or because the personas are insufficiently communicated within the design department. This paper presents a case study featuring Virtual Personas. This application allows designers to create and review use scenarios in a virtual world, featuring digital avatars. Although the application has been successfully deployed, it was found that additional effort is required for designers to really reach beyond the level of functionality and usability.
Original languageEnglish
Title of host publicationDesign, User Experience, and Usability. User Experience Design for Everyday Life Applications and Services: Third International Conference, DUXU 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014, ProceedingsPart III
EditorsAaron Marcus
Place of PublicationHeraklion
ISBN (Print)978-3-319-07634-8
Publication statusPublished - 22 Jun 2014
Event3rd International Conference on Design, User Experience, and Usability, DUXU 2014: heories, Methods, and Tools for Designing the User Experience - Heraklion, Greece
Duration: 22 Jun 201427 Jun 2014
Conference number: 3

Publication series

NameLecture notes in computer science
PublisherSpringer International Publishing
Volumevol. 8519
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


Conference3rd International Conference on Design, User Experience, and Usability, DUXU 2014
Abbreviated titleDUXU


  • METIS-308857
  • IR-94556


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