Watch it! The Influence of Forced Pre-roll Video Ads on Consumer Perceptions

Sabrina Hegner, Sabrina M. Hegner, Daniel C. Kusse, Adriaan T.H. Pruyn

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

2 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Watch it! The Influence of Forced Pre-roll Video Ads on Consumer Perceptions'. Together they form a unique fingerprint.

Business & Economics