Original language | Undefined |
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Title of host publication | Online Consumer Psychology: Understanding How to Interact with Consumers in the Virtual World |
Editors | C. Haugtvedt, K. Machleit, R. Yalch |
Place of Publication | Hillsdale, NJ, USA |
Publisher | Lawrence Erlbaum |
Pages | 511-527 |
Publication status | Published - 2005 |
Keywords
- METIS-254466