Web-Based, visually oriented consumer research tools.

Basil George Englis, M.R. Solomon, Paula Englis-Danskin

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

    Original languageUndefined
    Title of host publicationOnline Consumer Psychology: Understanding How to Interact with Consumers in the Virtual World
    EditorsC. Haugtvedt, K. Machleit, R. Yalch
    Place of PublicationHillsdale, NJ, USA
    PublisherLawrence Erlbaum
    Publication statusPublished - 2005


    • METIS-254466

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