Web-Based, visually oriented consumer research tools.

Basil George Englis, M.R. Solomon, Paula Englis-Danskin

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

    Original languageUndefined
    Title of host publicationOnline Consumer Psychology: Understanding How to Interact with Consumers in the Virtual World
    EditorsC. Haugtvedt, K. Machleit, R. Yalch
    Place of PublicationHillsdale, NJ, USA
    PublisherLawrence Erlbaum
    Pages511-527
    Publication statusPublished - 2005

    Keywords

    • METIS-254466

    Cite this

    Englis, B. G., Solomon, M. R., & Englis-Danskin, P. (2005). Web-Based, visually oriented consumer research tools. In C. Haugtvedt, K. Machleit, & R. Yalch (Eds.), Online Consumer Psychology: Understanding How to Interact with Consumers in the Virtual World (pp. 511-527). Hillsdale, NJ, USA: Lawrence Erlbaum.