| Original language | Undefined |
|---|---|
| Title of host publication | Online Consumer Psychology: Understanding How to Interact with Consumers in the Virtual World |
| Editors | C. Haugtvedt, K. Machleit, R. Yalch |
| Place of Publication | Hillsdale, NJ, USA |
| Publisher | Lawrence Erlbaum |
| Pages | 511-527 |
| Publication status | Published - 2005 |
Keywords
- METIS-254466