What makes management research valuable?: A new marketing approach to research as a service

Elisabeth Breden; Eveline van Zeeland; Jörg Henseler

What makes management research valuable? A new marketing approach to research as a service

Elisabeth Breden
, Eveline van Zeeland
, Jörg Henseler

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2025
Event	Academy of Marketing Science Annual Conference, AMSAC 2025: Going Back to the Roots of Marketing - Montreal, Canada Duration: 21 May 2025 → 23 May 2025 https://easychair.org/smart-program/2025AMSAC/

Conference

Conference	Academy of Marketing Science Annual Conference, AMSAC 2025
Abbreviated title	AMSAC 2025
Country/Territory	Canada
City	Montreal
Period	21/05/25 → 23/05/25
Internet address	https://easychair.org/smart-program/2025AMSAC/

Cite this

@conference{f20435abe5da43d89799bd46810fe84d,

title = "What makes management research valuable?: A new marketing approach to research as a service",

author = "Elisabeth Breden and \{van Zeeland\}, Eveline and J{\"o}rg Henseler",

year = "2025",

language = "English",

note = "Academy of Marketing Science Annual Conference, AMSAC 2025 : Going Back to the Roots of Marketing, AMSAC 2025 ; Conference date: 21-05-2025 Through 23-05-2025",

url = "https://easychair.org/smart-program/2025AMSAC/",

}