What makes threat ineffective in sustainability communication? The role of psychological reactance and green hypocrisy

Kai-Yi Young, Shintaro Okazaki, Jörg Henseler

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusAccepted/In press - 2024
Event22nd International Conference on Research in Advertising (ICORIA) - Thessaloniki Concert Hall, Thessaloniki, Greece
Duration: 27 Jun 202429 Jun 2024
Conference number: 22
https://www.europeanadvertisingacademy.org/icoria2024/

Conference

Conference22nd International Conference on Research in Advertising (ICORIA)
Abbreviated titleICORIA 2024
Country/TerritoryGreece
CityThessaloniki
Period27/06/2429/06/24
Internet address

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