What's this thing called love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize

Ronald J.J. Voorn, Sabrina Hegner, Piet A.M. Kommers

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 26 Sept 2013
Event	3rd International Consumer Brand Relationship Conference, ICBR 2013 - Orlando, United States Duration: 26 Sept 2013 → 28 Sept 2013 Conference number: 3

Conference	3rd International Consumer Brand Relationship Conference, ICBR 2013
Abbreviated title	ICBR
Country/Territory	United States
City	Orlando
Period	26/09/13 → 28/09/13

Cite this

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title = "What's this thing called love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize",

author = "Voorn, {Ronald J.J.} and Sabrina Hegner and Kommers, {Piet A.M.}",

year = "2013",

month = sep,

day = "26",

language = "English",

note = "3rd International Consumer Brand Relationship Conference, ICBR 2013, ICBR ; Conference date: 26-09-2013 Through 28-09-2013",

}

TY - CONF

T1 - What's this thing called love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize

AU - Voorn, Ronald J.J.

AU - Hegner, Sabrina

AU - Kommers, Piet A.M.

N1 - Conference code: 3

PY - 2013/9/26

Y1 - 2013/9/26

M3 - Paper

T2 - 3rd International Consumer Brand Relationship Conference, ICBR 2013

Y2 - 26 September 2013 through 28 September 2013

ER -