What's this thing called love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize

Ronaldus Johannes Jan Voorn, Sabrina Hegner, S. Hegner, Petrus A.M. Kommers

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Pages-
Publication statusPublished - 26 Sep 2013
Event3rd International Consumer Brand Relationship Conference, ICBR 2013 - Orlando, United States
Duration: 26 Sep 201328 Sep 2013
Conference number: 3

Conference

Conference3rd International Consumer Brand Relationship Conference, ICBR 2013
Abbreviated titleICBR
CountryUnited States
CityOrlando
Period26/09/1328/09/13

Keywords

  • METIS-298450
  • IR-87610

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