When does goodwill trust matter in interfirm new product development?

Erwin Hofman, Stephanie C. Schleimer, Dries Faems

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

This study explores the impact goodwill trust has on new product development performance in 177 interfirm projects. Whereas the findings suggest that the relationship between goodwill trust and project performance is non-linear, they also reveal that the environmental context of the project
(i.e. the degree of task interdependency) influences this relationship. In particular, we find an attenuated positive curve between goodwill trust and project innovation performance for modular innovation projects (projects with limited task interdependency), whereas the relationship becomes U-shaped for architectural innovation projects (projects with very high task interdependency). Jointly, our findings contribute to a more contingent perspective on the role of trust in inter-firm relationships, emphasizing that the benefits and liabilities of goodwill trust are likely to be different for different kinds of innovation projects.
Original languageEnglish
Title of host publication25th Innovation and Product Development Management Conference 2018
Number of pages13
Publication statusPublished - Jun 2018
Event25th Innovation and Product Development Management Conference 2018 - University of Porto, Faculty of Engineering, Porto, Portugal
Duration: 10 Jun 201814 Jun 2018
Conference number: 25
http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1283%20
http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1283%20

Conference

Conference25th Innovation and Product Development Management Conference 2018
Abbreviated titleIPDMC 2018
CountryPortugal
CityPorto
Period10/06/1814/06/18
Internet address

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  • Cite this

    Hofman, E., Schleimer, S. C., & Faems, D. (2018). When does goodwill trust matter in interfirm new product development? In 25th Innovation and Product Development Management Conference 2018 [56794]