When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	599-610
Number of pages	12
Journal	Journal of product innovation management
Volume	28
DOIs	https://doi.org/10.1111/j.1540-5885.2011.00828.x
Publication status	Published - 2011

Keywords

@article{30f219e4fc0e46ffb01e70b3165c352d,

title = "When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations",

keywords = "METIS-280565",

author = "{van Rompay}, {Thomas Johannes Lucas} and Pruyn, {Adriaan T.H.}",

year = "2011",

doi = "10.1111/j.1540-5885.2011.00828.x",

language = "English",

volume = "28",

pages = "599--610",

journal = "Journal of product innovation management",

issn = "0737-6782",

publisher = "Wiley-Blackwell",

}

TY - JOUR

T1 - When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations

AU - van Rompay, Thomas Johannes Lucas

AU - Pruyn, Adriaan T.H.

PY - 2011

Y1 - 2011

KW - METIS-280565

U2 - 10.1111/j.1540-5885.2011.00828.x

DO - 10.1111/j.1540-5885.2011.00828.x

M3 - Article

VL - 28

SP - 599

EP - 610

JO - Journal of product innovation management

JF - Journal of product innovation management

SN - 0737-6782

ER -