When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations

    Research output: Contribution to journalArticleAcademicpeer-review

    74 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)599-610
    Number of pages12
    JournalJournal of product innovation management
    Volume28
    DOIs
    Publication statusPublished - 2011

    Keywords

    • METIS-280565

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