'Where the action is'. Events als marketingcommunicatiestrategie

Marieke Fransen, Thomas van Rompay, Nicole van der Plas

    Research output: Contribution to journalArticleAcademicpeer-review

    39 Downloads (Pure)
    Original languageDutch
    Pages (from-to)21-37
    Number of pages17
    JournalTijdschrift voor communicatiewetenschap
    Volume39
    Issue number2
    DOIs
    Publication statusPublished - 2011

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