'Where the action is'. Events als marketingcommunicatiestrategie

M.L. Fransen, Thomas Johannes Lucas van Rompay, Nicole van der Plas

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Dutch
Pages (from-to)	21-37
Number of pages	17
Journal	Tijdschrift voor communicatiewetenschap
Volume	39
Issue number	2
Publication status	Published - 2011

Keywords

@article{9b5fdee2dd864343992116f08b8b03bb,

title = "'Where the action is'. Events als marketingcommunicatiestrategie",

keywords = "METIS-280566",

author = "M.L. Fransen and {van Rompay}, {Thomas Johannes Lucas} and {van der Plas}, Nicole",

year = "2011",

language = "Dutch",

volume = "39",

pages = "21--37",

journal = "Tijdschrift voor communicatiewetenschap",

issn = "1384-6930",

publisher = "Uitgeverij Boom",

number = "2",

}