Why do all good things come to an end? An inquiry into the discontinuation of sport sponsor-sponsee relationships

Mark van Rijn, Samuel Kristal, Jörg Henseler (Corresponding Author)

Research output: Contribution to journalArticleAcademicpeer-review

20 Downloads (Pure)
Original languageEnglish
JournalInternational journal of sports marketing & sponsorship
Early online date14 Dec 2018
DOIs
Publication statusE-pub ahead of print/First online - 14 Dec 2018

Keywords

  • UT-Hybrid-D

Cite this

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title = "Why do all good things come to an end?: An inquiry into the discontinuation of sport sponsor-sponsee relationships",
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author = "{van Rijn}, Mark and Samuel Kristal and J{\"o}rg Henseler",
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journal = "International journal of sports marketing & sponsorship",
issn = "1464-6668",
publisher = "International Marketing Reports Ltd",

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AU - van Rijn, Mark

AU - Kristal, Samuel

AU - Henseler, Jörg

N1 - Emerald deal

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SN - 1464-6668

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