Why do all good things come to an end? An inquiry into the discontinuation of sport sponsor-sponsee relationships

Mark van Rijn, Samuel Kristal, Jörg Henseler* (Corresponding Author)

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

17 Citations (Scopus)
137 Downloads (Pure)
Original languageEnglish
Pages (from-to)224-241
JournalInternational journal of sports marketing & sponsorship
Issue number2
Early online date14 Dec 2018
Publication statusPublished - 7 Mar 2019


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