Why do all good things come to an end? An inquiry into the discontinuation of sport sponsor-sponsee relationships

Mark van Rijn, Samuel Kristal, Jörg Henseler (Corresponding Author)

Research output: Contribution to journalArticleAcademicpeer-review

10 Citations (Scopus)
89 Downloads (Pure)
Original languageEnglish
JournalInternational journal of sports marketing & sponsorship
Early online date14 Dec 2018
Publication statusE-pub ahead of print/First online - 14 Dec 2018


  • UT-Hybrid-D

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