Why do all good things come to an end?: An inquiry into the discontinuation of sport sponsor-sponsee relationships

Mark van Rijn; Samuel  Kristal; Jörg  Henseler

doi:10.1108/IJSMS-01-2018-0010

Why do all good things come to an end? An inquiry into the discontinuation of sport sponsor-sponsee relationships

Mark van Rijn, Samuel Kristal, Jörg Henseler^* (Corresponding Author)

^*Corresponding author for this work

Product—Market Relations

Research output: Contribution to journal › Article › Academic › peer-review

17 Citations (Scopus)

137 Downloads (Pure)

Original language	English
Pages (from-to)	224-241
Journal	International journal of sports marketing & sponsorship
Volume	20
Issue number	2
Early online date	14 Dec 2018
DOIs	https://doi.org/10.1108/IJSMS-01-2018-0010
Publication status	Published - 7 Mar 2019

Keywords

UT-Hybrid-D

Access to Document

10.1108/IJSMS-01-2018-0010Licence: CC BY

IJSMS-01-2018-0010Final published version, 258 KBLicence: CC BY

Cite this

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title = "Why do all good things come to an end?: An inquiry into the discontinuation of sport sponsor-sponsee relationships",

keywords = "UT-Hybrid-D",

author = "{van Rijn}, Mark and Samuel Kristal and J{\"o}rg Henseler",

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doi = "10.1108/IJSMS-01-2018-0010",

language = "English",

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journal = "International journal of sports marketing & sponsorship",

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Why do all good things come to an end? An inquiry into the discontinuation of sport sponsor-sponsee relationships. / van Rijn, Mark; Kristal, Samuel ; Henseler, Jörg (Corresponding Author).
In: International journal of sports marketing & sponsorship, Vol. 20, No. 2, 07.03.2019, p. 224-241.

Research output: Contribution to journal › Article › Academic › peer-review

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AU - van Rijn, Mark

AU - Kristal, Samuel

AU - Henseler, Jörg

N1 - Emerald deal

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EP - 241

JO - International journal of sports marketing & sponsorship

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