Why the Highest Price Isn't the Best Price

James C. Anderson, Marc Wouters, Wouter van Rossum

Research output: Contribution to journalArticleAcademic

22 Citations (Scopus)
319 Downloads (Pure)
Original languageUndefined
Pages (from-to)69-76
JournalMIT Sloan management review
Volume51
Issue number2
Publication statusPublished - 2010

Keywords

  • METIS-266209
  • IR-73918

Cite this

Anderson, J. C., Wouters, M., & van Rossum, W. (2010). Why the Highest Price Isn't the Best Price. MIT Sloan management review, 51(2), 69-76.