Why the Highest Price Isn't the Best Price

James C. Anderson, Marc Wouters, Wouter van Rossum

Research output: Contribution to journal › Article › Academic

27 Citations (Scopus)

952 Downloads (Pure)

Keywords

@article{81276367ccea451683d08a4225ee665a,

title = "Why the Highest Price Isn't the Best Price",

keywords = "METIS-266209, IR-73918",

author = "Anderson, {James C.} and Marc Wouters and {van Rossum}, Wouter",

year = "2010",

language = "Undefined",

volume = "51",

pages = "69--76",

journal = "MIT Sloan management review",

issn = "1532-9194",

publisher = "Massachusetts Institute of Technology",

number = "2",

}