Why the Highest Price Isn't the Best Price

James C. Anderson, Marc Wouters, Wouter van Rossum

Research output: Contribution to journalArticleAcademic

24 Citations (Scopus)
450 Downloads (Pure)
Original languageUndefined
Pages (from-to)69-76
JournalMIT Sloan management review
Volume51
Issue number2
Publication statusPublished - 2010

Keywords

  • METIS-266209
  • IR-73918

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