Word associations with “Organic”: What do consumers think of?

Business & Economics

• Organic Food 64%
• Vegetables 29%
• Meat 27%
• Food Products 18%
• Animal Welfare 16%
• Pesticides 15%
• Psychological 14%
• Construal Level Theory 9%
• Health 8%
• Human Health 7%
• Honesty 7%
• Consumer Research 7%
• Sustainability 6%
• Certification 5%
• Theoretical Framework 4%
• Food 4%
• Design Methodology 2%

Agriculture & Biology

• organic foods 59%
• vegetables 18%
• meat 17%
• foods 14%
• animal welfare 11%
• pesticides 9%
• natural additives 8%
• gender 7%
• certification 6%
• human health 5%
• sampling 4%
• methodology 1%

Medicine & Life Sciences

• Meat 31%
• Vegetables 28%
• Animal Welfare 20%
• Pesticides 15%
• Psychology 14%
• Health 10%
• Certification 8%
• Food 5%