Creative reflection in industrial design: five demand driven design cases

The dissertation is a reflection of the writer on his career as an industrial designer of Demand-Driven Design for a period of approximately 25 years. This period is exposed with a discussion of five designs. The projects are introduced by developments in the surrounding design landscape, such as Droog Design and Memphis. These Author Design currents wielded no or at least a very different method and were very successful in the same period. The inspiration stemming from these developments has led to insights into an alternative design method: Creative Reflection. The growing recognition that ultimately led to the creation of this method runs like a red thread through the treatment of five design cases. These cases range from the design of the Coca Cola tray in 1996 ending with the design of a series of containers for spices commissioned by Verstegen. The period in between includes the design of a paint container for Akzo Nobel, a chair for Ahrend and a chair lift for Otolift. Creative Reflection hopes to provide a modest contribution to the better grounding of the power of creativity and design thinking in particular and how a `Chaordic ' method could provide a better support.